Home goods
90-day window
Impressions2.1M→5.86M
Clicks45.6K→52.7K
Avg. position6.3→3.7
CTR2.2%→0.9%*
Largest account in the portfolio — monthly impressions nearly tripled.
Impressions 2.8×
Full detail
Available for Q3 projects
SEO Team Leader · Saudi Arabia & the Gulf
Search visibility isn’t luck. I lead SEO for e-commerce brands and turn organic search into a channel you can plan a quarter around.
5.86MPeak impressions
11Accounts shown
Every number on this site is a real Search Console or Analytics window — before and after, nothing rounded up.
Hussein Eldreny
01
0M
Peak monthly impressions on a single account
02
SAR 0K+
Organic-attributed sales tracked across managed stores
03
0K
Organic clicks in a single three-month window
04
0
Accounts with before/after reporting published here
The short version
Most SEO work is applied before anyone confirms what’s actually broken.
I’m Hussein Eldreny, an SEO Team Leader working across e-commerce brands in Saudi Arabia and the wider Gulf. My job is simple to describe and hard to do well: make a store visible to the people already searching for what it sells, and prove it in numbers that don’t move on their own.
That means an audit that ranks issues by traffic impact rather than by how easy they are to fix. It means structural problems get solved before content gets scaled on top of them. And it means reporting that puts the before and the after side by side — including the metrics that didn’t flatter me.
What I actually do
Six moves,
done properly.
No retainer padded with vanity tasks. Every engagement maps back to rankings, traffic, or revenue — with a Search Console screenshot to prove it.
Search engines have to be able to reach, read and trust the site before anything else matters. I audit crawl and index health, fix what is blocking discovery, and clear the structural problems that quietly cap every other effort.
- Full crawl audit with issues ranked by traffic impact
- Index coverage, canonicals, robots and sitemap hygiene
- Core Web Vitals and page-speed remediation
- Structured data and schema implementation
- Log-level crawl budget analysis on large catalogues
Product and category pages behave differently from ordinary content pages, and Gulf storefronts have their own quirks. I build the architecture so every commercial query has exactly one page built to win it.
- Category and collection architecture mapped to search demand
- Product page templates that scale across a full catalogue
- Faceted navigation handled without creating index bloat
- Variant, duplicate and thin-page consolidation
- Arabic and English intent handled side by side
Rankings follow pages that answer the query better than the alternatives. I map what people actually search, find where the site has nothing to offer them, and build the pages that close the gap.
- Keyword and SERP research grounded in real query data
- Content gap analysis against ranking competitors
- Title, meta and heading rewrites built around intent
- Internal linking that compounds the pages already winning
- Editorial briefs your writers can actually execute
Every claim on this site is a screenshot away from being verified, and your reporting should work the same way. Impressions, clicks, CTR and position, side by side, on a schedule you can plan around.
- Search Console and GA4 configured and validated properly
- Before/after reporting windows agreed up front
- Organic revenue attribution, not just traffic
- Looker Studio dashboards you can open any day of the week
- A plain-language read of what moved and why
A standalone audit if you are not ready for an ongoing engagement. You get the same diagnostic I would run on my own accounts, ranked by traffic impact rather than by how easy each item is to fix.
- Technical, on-page and content review in one document
- Every issue scored by estimated traffic impact and effort
- A sequenced roadmap, not an undifferentiated list
- Handover call to walk your team through it
- Written so a developer can act on it without translation
I lead SEO teams, so a chunk of the job is making other people effective. If you have in-house marketers or writers, I would rather leave you with a working process than a dependency.
- SEO process and QA checklists built for your stack
- Training for content, dev and marketing teams
- Review cadence and prioritisation frameworks
- Hiring and briefing support for SEO roles
- Documentation that outlasts the engagement
The method
How a project moves
Audit
Full technical and content crawl. Every issue ranked by traffic impact, not by how easy it is to fix.
Week 1–2Fix
Structural and on-page issues resolved first — the changes search engines have to notice.
Week 2–6Scale
Content and internal linking expanded around what’s already ranking, to compound the early wins.
Month 2 onwardReport
Search Console and Analytics pulled side by side, before vs. after, on a schedule you can plan around.
MonthlySelected results
A few accounts,
with receipts.
Client names are withheld under NDA. The verticals, the reporting windows and the numbers are exactly as they appear in Google Search Console.
Multi-category retail
3-month window
Impressions483K→1.13M
Clicks19.8K→26.6K
Avg. position11.3→6.5
CTR4.1%→2.4%*
Average position moved off page two entirely — 11.3 to 6.5.
Impressions 2.3×
Full detail
Niche retail — new launch
28-day window
Impressions0→35.2K
Clicks0→545
Avg. position—→33.8
CTR0%→1.5%
From zero footprint to real, trackable search traffic inside a month.
Impressions new
Full detail
Tap any card for the full before/after breakdown. * marks a CTR figure that fell because impressions grew faster than clicks — explained inside.
Try it yourself
What is position
six costing you?
Ranking one place higher isn’t a linear gain — click-through rate falls off a cliff below the top three. Move the sliders to see roughly what a position change is worth on your own impression volume.
250K
Find this in Search Console → Performance → Total impressions, over the last 28 days.
8.0
Search Console reports this as “Average position” on the same screen.
4.0
A realistic first target is two to three positions better than today.
Estimated additional monthly clicks
+0
— the organic traffic you get today
How this is calculated: your impression volume multiplied by published average organic click-through rates for each SERP position. It is a directional estimate, not a forecast — real CTR varies by query intent, SERP features and brand recognition. I use it to size an opportunity, never to promise a number.
Working together
What actually
lands in your inbox.
The deliverables are deliberately unglamorous. You should always be able to answer “what changed, and what did it do?” without booking a call.
A monthly performance report
Impressions, clicks, CTR and average position, this period against last, pulled straight from Search Console and GA4 — plus a plain-language read of what moved and why.
A prioritised action list
Every open item scored by estimated traffic impact and implementation effort, written so a developer can act on it without needing it translated first.
A live dashboard
A Looker Studio view you can open any day of the week. No waiting for a monthly deck to find out whether the last change worked.
Straight answers
Questions I get
before every project
Including the awkward ones about guarantees and why some of these case studies show CTR going down.
It depends entirely on what is wrong. Where the blocker is technical — indexation, crawl, a broken canonical chain — movement can show inside a week or two, and there are accounts on this site that did exactly that. Where the site needs new content and authority built from a standing start, three to six months is realistic. I will tell you which situation you are in after the audit, not before it.
Because impressions grew much faster than clicks. When a site starts surfacing for thousands of additional queries, many of them are lower-intent, so the percentage of impressions that convert to clicks falls even though total clicks rise. In every case here where CTR fell, both clicks and average position improved. I show it rather than hiding it, because a report that only shows flattering metrics is not a report.
Yes. Those two come up most in the Saudi and Gulf market so they are where the deepest platform-specific knowledge is, but the work translates to Shopify, Magento and custom builds. The technical principles do not change with the CMS — only the implementation details do.
Yes. Arabic and English search intent behave differently for the same product, and treating one as a translation of the other is a common and expensive mistake in this market. I research and structure both.
No, and you should be wary of anyone who does. Nobody controls Google’s ranking systems. What I commit to is the work, the reporting cadence, and an honest read of what moved. The numbers on this site are the track record that offer stands on.
Got a store that
deserves to be found?
Send over the domain. I’ll come back with a straight read on what’s working, what isn’t, and where the fastest gains are — before you commit to anything.