Home goods
90-day window
Impressions2.1M→5.86M
Clicks45.6K→52.7K
Avg. position6.3→3.7
CTR2.2%→0.9%*
Largest account in the portfolio — monthly impressions nearly tripled.
Impressions 2.8×
Full detail
Case studies
Every number here
came from a live
Search Console.
No mockups, no rounded-up estimates. Each card is a real before/after reporting window pulled from Google Search Console or Analytics on an account I led. Client names are withheld under NDA; the verticals, windows and numbers are exactly as reported.
Every window below is a real Search Console or Analytics report.
Car accessories
3-month window
Impressions4.49M→5.68M
Clicks87.5K→99.6K
Avg. position7.4→5.8
CTR1.9%→1.8%
Compounding growth on an already-large account — the harder kind of win.
Impressions +27%
Full detail
Multi-category retail
3-month window
Impressions483K→1.13M
Clicks19.8K→26.6K
Avg. position11.3→6.5
CTR4.1%→2.4%*
Average position moved off page two entirely — 11.3 to 6.5.
Impressions 2.3×
Full detail
Beauty & cosmetics
7-day window
Impressions59K→148K
Clicks1.5K→2.4K
Avg. position8.9→6.4
CTR2.6%→1.6%*
Impressions nearly 2.5x week over week off an indexation and on-page fix.
Impressions 2.5×
Full detail
Coffee & FMCG
10-week window
Impressions852K→1.11M
Clicks14.7K→20.6K
Avg. position5.3→4.2
CTR1.7%→1.9%
Clicks up 40% with CTR improving alongside position — a clean, all-metrics win.
Impressions +30%
Full detail
Fashion & apparel
6-week window
Impressions16.4K→101K
Clicks345→823
Avg. position11.1→7.9
CTR2.2%→0.8%*
A 6x jump in impressions as the account climbed out of page-two rankings.
Impressions 6.2×
Full detail
Beauty & cosmetics
8-week window
Impressions8.9K→10.2K
Clicks229→861
Avg. position28.3→21.7
CTR2.6%→8.4%
CTR more than tripled — ranking gains landed on genuinely relevant queries.
Impressions +15%
Full detail
Wellness & supplements
9-week window
Impressions1.6K→11.2K
Clicks28→269
Avg. position9.9→7.0
CTR1.7%→2.4%
Clicks up 9.6x as content and internal linking caught up with new rankings.
Impressions 7×
Full detail
Wellness & supplements
9-week window
Impressions1.4K→4.9K
Clicks26→261
Avg. position9.3→7.0
CTR1.8%→5.3%
CTR nearly tripled — better-matched titles and snippets, not just more rankings.
Impressions 3.5×
Full detail
Niche retail — new launch
28-day window
Impressions0→35.2K
Clicks0→545
Avg. position—→33.8
CTR0%→1.5%
From zero footprint to real, trackable search traffic inside a month.
Impressions new
Full detail
Niche retail — new site
28-day window
Impressions37→10K
Clicks9→100
Avg. position—→early stage
CTR24.3%→1%*
Effectively unindexed to 10K monthly impressions in under a month.
Impressions 270.3×
Full detail
* CTR fell in these windows because impressions grew faster than clicks — the site began surfacing for many more queries, including lower-intent ones. Clicks and average position improved in every one of them. Open any card for the full breakdown.
Google Analytics
Organic search,
turned into revenue.
Rankings are the leading indicator; this is the number a business owner actually cares about. Organic-channel sales pulled directly from Google Analytics across managed stores.
01
SAR 0K+
Combined organic sales tracked across managed stores
02
SAR 0K
Highest single-store organic sales figure
03
0
Stores with organic sales tracked and reported
04
0%
Highest period-over-period organic revenue growth
Reading the numbers
How to judge
an SEO case study
Impressions without clicks means nothing
Impressions are the easiest metric to inflate — you can rank for thousands of queries nobody searches. Always check whether clicks moved with them. On every account here, they did.
A falling CTR isn’t automatically bad
When impressions triple, CTR almost always dips: you’re now visible for far more queries, including lower-intent ones. What matters is whether total clicks and average position improved.
The window has to be stated
“Traffic up 300%” is meaningless without a timeframe and a baseline. Every card here names its reporting window, and the before figure is always shown next to the after.
Want your store
on this list?
Send the domain over. I’ll look at what’s in Search Console today and tell you honestly whether there’s room to move.